It’s easy to work one job after another; put an ad up and take whatever comes in. Easy, yes; smart, no.

The successful business owner sets goals for their business. They can be monetary goals, such as “My company will have revenue of $30,000 this fiscal year;” or basic number goals, like “I will complete a dozen new jobs in the next eighteen months.” There might be another measurement you prefer.

What is important is to be clear about what your road ahead looks like. Only you can decide what success means to you, and what successful indicators look along the way.

Once you’ve set your goal, it’s much easier to consider the type of jobs to pursue or plan how many hours to set to complete those jobs.  An hour or so spent now clarifying you goals could end up saving you weeks of time and confusion.

Remember – if you don’t know where you’re going, how will you know when you’ve arrived?